Frequently Asked Questions
Whether you are a fledgling start-up, a small non-profit, or an established business/institution, your organization can benefit from advertising online. The DMC provides free advertising services through our student case studies and can train your staff to run digital campaigns through our Inbound (site link – seo), Outbound, and Device Marketing curriculums. Your business may even qualify for a grant for free advertising!
The tools available to promote your business online are vast, and the goals of your advertising campaign should be paired to the proper advertising method(s) and medium(s). For example, search engine advertising (like Google AdWords) can drive high-quality leads through your organization’s website. Google shopping ads can drive sales for E-commerce retailers. Display, Video, and/or Social Media advertising can drive traffic to your website and build brand awareness.
If you don’t have a marketing department or digital marketing skills of your own, you would typically need to outsource and pay a service fee to run your advertising campaigns. At the DMC, we use your business goals to develop marketing case studies for our students (with careful oversight from our experienced staff (site link – about), and in close communication with you). Think of it like getting a free haircut from the beauty school, only you get 10 weeks of advertising services to accomplish your goals!
If you do have a marketing department or you want to learn digital marketing skills yourself, we can provide you with all the training, tools, and experience you need to be successful advertising online. Our Inbound (site link – seo), Outbound (site link – social), and Display (site link – devices) Marketing curriculums will prepare you or your staff to manage your digital marketing campaigns in the future.
Although the advertising services our students and faculty provide are free, the advertising through Google AdWords, the Google Display Network, YouTube, and other platforms is not free. Through our application process, we assess your organizational financial health and award a limited number of grants for free advertising for each course session.
“The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. You’re allowed to mention your certification on your resume, business cards, LinkedIn profile, and other social media profiles.”1