Our Story

As the Director of Business Development at Sharper Selling, Jonathan Day had hit a familiar road block. He had met with yet another nonprofit to discuss the benefits of advertising through Google, yet even with the prospect of a $10,000 per month Google grant, the organization couldn’t afford to hire his firm.

At home, Jonathan’s wife, Marissa casually asked, “Why couldn’t you guys be a nonprofit?” That seed of an idea would grow into the Digital Marketing Center. The problem was big: how to help small organizations make the leap from a very limited web presence, to operating effectively and efficiently in the digital realm.

The solution:

An educational nonprofit dedicated to

training the next generation of digital marketers

and providing local businesses

the training they need to succeed.

The partnership between students and businesses is what sets the DMC apart. DMC programs provide experiential learning, networking, and customer relationship management opportunities that are unique in the digital marketing training industry. No more lunch and learn meetings. No more firehose seminars with no practical applications. Just real, hands on, in-person coaching, mentoring, and instruction for our students and real, tangible, results-based campaign management for our business partners.

The Founders

Jonathan Day

Executive Director

Jonathan has over 15 years of military & professional experience in digital marketing, higher education, strategy, project management, client relations, logistics, & financial control. Jonathan earned his MBA in Marketing from the University of New Hampshire, & has lectured there as part of the adjunct faculty.

As a member of the U.S. Air Force Reserve, Jonathan is responsible for the training & readiness of over 180 Airmen at the largest Air Reserve Base in the world. In 2017, Jonathan was honored as one of Catapult Seacoast’s “10 to Watch”young professionals for his professional and community accomplishments.

Robert Rustici

Curriculum Director

Bob possesses over 14 years of Internet search marketing and E-commerce expertise. As the founder of a successful digital marketing firm, Sharper Selling, he has helped hundreds of clients, from small businesses to large corporations get quick return on investment with their online advertising campaigns.

Bob develops and manages all DMC curriculums, provides one-on-one digital marketing mentorship to students managing real-world business case studies, and delivers guest lectures.

The Team

headshot of marissa day

Marissa Day

Director of Operations

Marissa has a diverse skillset with experience in public service, community engagement, project management, and data analytics. She earned her M.A. in Community Development Policy and Practice from the University of New Hampshire and is always looking for an excuse to go back to school.

Marissa calls herself a community-centric freelance. She loves to take on challenging projects that have a deep impact in the local community. Ask her to volunteer for anything and chances are she will say “yes” without asking what for. Marissa is a commuter bicyclist, a piano dabbler, and an experimental cook.




Molly McPerson

Social Media Communicator & Strategist

With a background in public relations, journalism, and digital communications, Molly McPherson formed Social Shift Media – a social media communications firm – from her experience working in news, public affairs, and emergency management.

Molly has developed numerous communication courses for organizations and academic institutions. She is currently an adjunct professor of social media and multimedia journalism as well as a frequent featured speaker and instructor for several national agencies, institutions, and firms including the Department of Homeland Security, John F. Kennedy School of Government at Harvard University, and the National Rural Electric Association.

Speak to a center expert to learn more about our programs.